At Alamere we at times work with organizations that haven’t even started with LinkedIn Ads yet. Or sometimes have 2 or 3 campaigns under their belt.
And in a way we like that. Because we can truly work strategically with such organizations and build the strategy from the ground up.
However, it is a crucial moment for your marketing strategy. Failing with the initial campaigns means you will have to compensate later to see positive ROI.
So whenever we work with companies that have never used LinkedIn Ads before there are a couple important factors we look at. And perhaps worth a look if you’re considering LinkedIn ads already.
- How many monthly website visitors do you currently have? Hundreds (or even more)? In that case LinkedIn might be a gold mine. 95% of your audience is not looking to buy now. Meaning you have to stay in front of them over time. And guess what, LinkedIn ads is the best way to do so in B2B.
- To what extent do you have offers for your audience? Not talking about discounts here but material. Whitepapers, Guides, Video etc. If you already have a lot then LinkedIn will likely work. People visit the platform to educate themselves on challenges they see. Not to be sold to. Make sure you follow that in order to see results.
- Can you set reasonable (budget) expectations? Seeing major major results during Month 1 of using it are very rare. Besides, you need to be prepared to spend a bit more than on other platforms. However, the right strategy can overcome this partially. I don’t want to delve into this here since it is too much to mention but check out some of our other posts.
And you know what, the most important point is to have faith whenever you do decide to use this channel.
Too often, companies with just 2-3 campaigns ran in the past without proper results conclude that this channel is not for them. But the channel is not the issue, it is the strategic decisions that went into the campaigns.
80% of marketing results come from 20% of your decisions. Make sure to have those decisions based on a solid foundation and on strategic decisions backed up with facts & data.
And if you want a bit more guidance, reach out to me or any other LinkedIn Ads specialist. We’re happy to help.
For more insights into LinkedIn Advertising strategies for start & scale-ups, follow me @Colin!
