LinkedIn Organic Content & Employer Branding

LinkedIn Organic Content & Employer Branding Organic Content: Your Path to becoming a Thought Leader

Too often organic content is viewed as just another tool for brand awareness. To ‘make some noise’ on a couple of online channels.

However, your organic content is a powerful method for establishing thought leadership. It is about enhancing brand credibility & convincing B2B decision makers about the fact that you are the best partner for their needs. Ultimately driving sustainable business growth!

90%

of decision-makers and members of the C-suite are more likely to be receptive to sales or marketing collateral sent from companies they believe have high-quality thought leadership.

Source

75%

of B2B buyers and C-suite leaders say that a particular piece of thought leadership content has led them to research a product or service they were not previously considering.

Source

58%

of decision-makers feel that posting thought leadership consistently enhances their perception of an organization’s trustworthiness.

Source

Alamere can help you build an effective organic content marketing strategy.

Our team ensures that you engage, attract and ultimately convert people through your LinkedIn presence.

“Alamere helped us engage with our LinkedIn audience through effective & educational content. Their strategy really established us as thought leaders, resulting in sign-ups for our events from our ideal customer profile.”

Claude Phiri Mapalo Training

That’s why organic content shouldn’t just “make noise”. Effective organic content should:

Build trust with your audience.
Establish your presence on various channels.
Showcase your expertise & thought leadership.
Indeed be a cost effective way to be seen online (when done right).
Be consistent. You don’t want to show up one month and then vanish for another.
Help you in use cases like Sales, Employer Branding, Recruitment, Partnerships, Events

Our approach

Week 0 1

Deep discovery call (1 hour) to discuss your current situation, marketing presence & objectives

Week 1 2

Uncover past results & successes

Week 1 3

Produce a content calendar for the next 3 months with weekly posts for both your personal & company page

Week 2 4

Produce the first content and start posting

Week 3 5

Bi-weekly reporting meetings

Pricing Premium Everything from Scale +

Weekly Organic Posts

Every week we’ll create a post for you for both the company & personal pages that engage with your ideal audience. It’s a great way to drive traffic for lower costs and show your expertise.

Thought Leadership

You possess valuable knowledge that makes you an expert in your field. We help you show that to your audience.

Monthly Office Visits*

We use these office visits to determine strategy & discuss results. But most of all, it gives us time to create extra content. Photos, videos or other material we can use to engage with your audience.

Job Post

Our team can help you create job posts that attract potential job seekers. We can also promote this on your behalf on LinkedIn (1 Job Slot included in price)

Active Recruitment**

If you want to take your recruitment up a notch, we can reach out to qualified candidates for you. Bringing you a constant stream of candidates looking eager to start their careers with your team.

* Additional costs for traveling to your offices may have to be invoiced depending on location
** If we successfully place a candidate with your company we will charge an additional fee (5-15% of annual salary)

Looking to position yourself as the expert in your field?

Book a strategy call