About
This small Tech company has about 25 employees in total. However, they have been around for almost 10 years, providing their SaaS platform to CFOs and other people within the Finance department. As a result they have a couple of very well-known, international companies in their customer portfolio.
The challenge
Over the years they had compiled quite some marketing material. What caught our attention were their Customer Case Studies with some of those well-known companies. However, since their focus was heavily on Paid Search, these educational materials were barely used for active marketing campaigns. So we wanted to change their minds about the potential of educating the right audience for them.
What we did
We set up a campaign centered around these case studies on LinkedIn. The main ingredient to this campaign however, was in the targeting. These companies were not just internationally renowned; they also had many FORMER employees who had since left for other companies. And so we started targeting exactly those people. This way; we targeted an audience who were more likely to be interested in the story because of the name recognition! Moreover, these people were more likely to be open to be ‘educated’, one of the core goals of Demand Generation.
Results
We started to see traction immediately. Compared to other Paid Social campaigns they had run in the past, we saw a 132% increase in Click Through Rates. Secondly, this campaign had a 32% lower Cost Per Lead. At Alamere we call this strategy the Bluebird strategy and it is extremely powerful for the companies that are working with some Enterprise customers.
Want to have a chat to see if the Bluebird Strategy could work for you?
