About
The BP team has been helping real estate agent improve visibility of their listings through professional drone videos since 2024. Currently with 3 people on payroll they’re starting to make a real name for themselves in the niche they focus on (logistics & warehouses).
Challenge
When they approached us, they did not have a very extensive marketing presence yet. Their website was built out but wasn’t attracting enough & the right traffic at the time. Secondly, since they had just started marketing budgets were limited. So they were looking to get in front of more qualified traffic without having to spend thousands of dollars. In fact their marketing budget was around 500 USD per month for this project.
What we did
Given the low search traffic for their services and visual nature of the business we decided LinkedIn would be the right place. Since the main focus is to get booked calls in the calendar (fast), we helped them with a LinkedIn Ads strategy that targets BOFU traffic. Using certain intent-signals (yes LinkedIn has that data since they’re part of Microsoft), it allowed them to get in front of more ready to buy people.
Results
BP has been working with us since November 2024 and getting 3 booked calls in their calendar consistently. Recently they decided to increase their budget to to expand their audience. This will focus on educating more people about the value of drone videos in today’s real estate market. Which in turn will appeal more to people that are not in-the-market right now. More to come!
If you’d like to know more about how we approach campaigns you can have a look at this online environment we created.
