(You can also view this case study as a slidedeck here 😄)
Turning LinkedIn Ads into a Scalable Growth Channel
About iPlum
iPlum helps professionals in healthcare, real estate, and finance manage business communications more effectively — all from their mobile phones. Their app offers calling, multimedia texting, and compliance tools that make business communication seamless and secure.
When iPlum approached us, they had solid web traffic and a capable marketing team. But their LinkedIn Ads weren’t driving pipeline. CPCs were high, conversions were rare, and the overall ROI was unclear.
The Challenge
Like many growing B2B companies, iPlum was investing time and money into LinkedIn Ads without seeing results. Campaigns ran, impressions came in — but engagement stayed flat.
The creatives had gone stale, and the targeting lacked alignment with their most valuable audiences. They knew the platform had potential but weren’t sure where things were going wrong.
What We Did
We started small, focusing on efficiency before scale.
Fixed the foundation — audited technical settings, restructured bidding, and cleaned up campaign data.
Refreshed the message — built new creatives rooted in the pains and use cases of iPlum’s buyers.
Targeted smarter — prioritized warm audiences and refined company lists to cut wasted spend.
Integrated with other efforts — ensured LinkedIn campaigns complemented their existing channels rather than competing with them.
What Happened Next
Customer Acquisition Cost decreased by 87%
Cost per Click decreased by 80%
Reach & Impressions increased by 270%
Takeaway
LinkedIn isn’t “set and forget.” When creative, targeting, and technical setup work together, the platform scales efficiently, even for lean teams.
👉 Want to know how you can run LinkedIn Ads effectively for your business? Connect with us and book a strategy call here!
