LinkedIn Ads Strategy Templates

1000 USD per month Budget:

  • Start with Text Ads as a 30 Day Retargeting Layer in order to get impressions of your logo, brand and solution. Text Ads are much cheaper compared to other Ad Types. Therefore you can get a lot done with a relatively low budget.

    Make sure you include a picture in your ad setup. Safest option would be your logo.

  • This campaign will focus on Social proof through case studies, testimonials and results you've achieved. Besides, you can focus on the costs companies incur when they are not working with you.

    Point out how those organizations were missing out on revenue or were making unnecessary costs without having your solution.

    An example could be that organizations that don't use retargeting are missing out on 95% of their target audience. Why? Generally only 5% of your buyers are in market at a certain time. Showing the need to stay in front of the other 95% of the time!

  • 90 day retargeting campaign that focuses on Thought Leader Ads.

    This allows you to stay in front of your audience over time and build trust that you’re the expert in the field. Share about events, customer stories or advice. Using this type of campaign makes it much more 'organic' as it is posted from your personal profile!

3000 USD per month Budget:

  • This campaign focuses on the people that have not heard about you & your solution.

    Create a well-defined ICP. Prioritize company characteristics over personal characteristics (eg company size, industry, growth rate, location).

    Then use your insights into the common pains to create ad visuals & copy.

    Budget allocation: 30 to 50%

  • Try to use video or image from your products in your campaigns. However, make sure your targeting reflects this. It is better to target BTL (Below The Line) individuals who will be using your solution on a daily basis. If you for instance have an HR platform, target the HR Officers, TA Specialists or HR Business Partners. Not the Executives and Decision Makers. You are better off using the Thought Leader Ads or Social Proof/Costs of not working with you campaigns for them!

    Budget allocation: 10-20%

  • Start with Text Ads as a 30 Day Retargeting Layer in order to get impressions of your logo, brand and solution. Text Ads are much cheaper compared to other Ad Types. Therefore you can get a lot done with a relatively low budget.

    Make sure you include a picture in your ad setup. It makes your ads stand out more. Safest option would be your logo.

    Budget Allocation: 10%

  • This campaign focusing on Social Proof & Costs of now working with you. Use case studies to show proof of how other organizations are using your solution.

    Generally larger budgets like this means you have some more assets to work with. Videos work pretty well for the platform. Or if you have a Landing Page dedicated to your customer success story go with this!

    Budget allocation: 10-20%

  • 90 day retargeting campaign that focuses on Thought Leader Ads.

    This allows you to stay in front of your audience over time and build trust that you’re the expert in the field. Share about events, customer stories or advice. Using this type of campaign makes it much more 'organic' as it is posted from your personal profile!

    Budget Allocation: 20%