This company had just launched their operations 2 months before we started working with them. They had not tried Paid Ads yet, something that we come across more often. However, they wanted to grow quickly and turned to Paid Ads in order to do so.

Since they did not have any experience running Paid Ads (or pretty much any marketing) for this business yet we were able to work on the strategy from the ground up. However, there was also only limited data available to guide the strategy. What’s more, we had to be very accurate as the budgets to do marketing were not as mature as with other companies.

As mentioned, we see these cases more often. We started working out a plan to expand the marketing strategy every month.

Month 1: We started with LinkedIn Ads. As Search Volume was not very high and this business is focusing on B2B video production, we needed a platform that could catch attention of B2B buyers right away.

Month 2: We started using specific targeting options in LinkedIn basd on somebody’s interests. A not so well-known fact is that LinkedIn can pull data from Bing as both are owned by Microsoft. This allows B2B businesses use a little bit of B2C strategies to heir advantage by targeting people showing interest for what they are doing.

Month 3: We started testing LinkedIn’s Thought Leadership Ads. Why? Because these look a bit more native than company ads. And that works perfectly for this business as now prospects would see our ad as a video from one of their connections. Showing our client’s amazing skills to prospective buyers in a more natural way.

Month 4: We started to branch out into an omni channel marketing strategy. Venturing into Google & Microsoft Ads in order to capture the demand that was out there too.

Durng these past 4 months we have been able to get them 26 booked meetings through the LinkedIn campaigns. And these campaigns are not done yet, as retargeting is leading to new meetings every single week now. Their Cost Per Lead was also quite low (Around 20 Dollars) compared to their CustomerLifetime Value (around 3000 Dollars at the moment but increasing).

We are thrilled to be working with this organization, where we will soon be launching organic LinkedIn content campaigns too.