What are the most common mistakes when using LinkedIn Ads - Set up
LinkedIn Ads can be a powerful tool for B2B companies to get in front of their target audience.
However, several common mistakes can hinder the effectiveness of your LinkedIn advertising campaigns. As a CEO or Founder of a B2B business, it's essential to be aware of these pitfalls to optimize your advertising efforts. Especially smaller companies that generally have less resources or do not work with an agency that is familiar with how to use the platform. Let's explore some of the most prevalent LinkedIn Ads mistakes and how to avoid them.
Common LinkedIn Ads Mistakes to Avoid
Not Setting Up the Insights Tag: Failing to install the LinkedIn Insights Tag on your website can prevent you from tracking conversions accurately. Secondly; you won’t be able to retarget your website visitors. Did you know that you will get information on all your visitors? Not just the ones that are redirected to your website from LinkedIn! Get it installed immediately if you have not done so already!
Neglecting Retargeting: Overlooking retargeting can result in missed opportunities to re-engage with users who have shown interest in your products or services. Retargeting allows you to nurture the people that are not ready to buy (generally 95% percent aka the 95-5 rule). Secondly; retargeting is where most of the results on LinkedIn are made (we have seen some accounts getting 80-90% of their results from retargeting campaigns). If you have a longer sales cycle you know you have dozens of interactions between you and your prospective buyers before the close.
Ignoring Other Channels: Relying solely on LinkedIn Ads without integrating other marketing channels can limit your reach and impact. Leverage a multi-channel approach, including email marketing, content marketing, and social media, to amplify your advertising efforts and maximize ROI.
Inefficient Targeting: Poor audience targeting can lead to wasted ad spend and low conversion rates. Refine your audience targeting by leveraging LinkedIn's advanced targeting options, such as job titles, industries, and company sizes, to reach the most relevant prospects.
Failure to Manage and Refresh Ads: Neglecting to monitor and refresh your ads regularly can lead to ad fatigue and decreased performance. Continuously optimize your ads by testing different creatives, updating messaging, and refining targeting parameters based on performance data.
Not Optimizing for Mobile: With a significant portion of LinkedIn users accessing the platform via mobile devices, it's crucial to ensure that your ads are optimized for mobile viewing. Use mobile-friendly ad formats and concise, compelling messaging to capture mobile users' attention effectively.
Next week
This week’s article gave some high level common mistakes related to LinkedIn Paid Ads. Over the next few weeks we will dive deeper into individual topics such as targeting, bidding and ad creatives.
LinkedIn Paid Ads can especially be tricky for smaller companies and those that just started using the platform for their paid campaigns. By adopting some of these best practices, your campaigns will generate more leads for less money. Follow us on LinkedIn to get notified about all the articles & updates we release such that you can leverage those for your campaigns.
And; are you already thinking of adding LinkedIn Paid Ads to your marketing strategy? But perhaps not sure where & how to start? Our digital marketing agency specializes in helping B2B SME companies leverage LinkedIn Ads to achieve their business objectives. Let us know if you need some help!
